An ecommerce SEO audit is a structured check of everything that could be stopping your store from being found, ending with a fix list ordered by what each problem is costing you. Ours covers four areas: technical health, the pages that earn, competitors, and AI answer visibility.
Most audits store owners have seen are tool exports. Somebody ran a crawler, exported four hundred warnings, put a cover page on it and charged for it. It is not useful, because it does not tell you which of the four hundred matter.
An audit is only worth buying if it ends with an order of work. That is the hard part, and it is the part software cannot do.
What Gets Checked in the Technical Part?
We check whether search engines and AI tools can reach your whole catalogue, read your product data, and load your pages fast enough to bother.
Each finding is recorded with the number of pages affected and an estimate of the traffic involved, so the size of the problem is visible rather than implied.
- Index coverage. How many products are live compared with how many are actually in the index. A gap here is usually the single most expensive problem on a store.
- Crawl waste. Filter, sort and search links creating thousands of near duplicate pages that use up the attention search engines give your site.
- Duplicate products. The same item reachable at several web addresses, so its strength is split across all of them.
- Product data. Whether prices, stock, reviews and shipping information are marked up in a way machines can read and reuse.
- AI crawler access. Whether the crawlers used by ChatGPT, Perplexity, Google and others are allowed to read your store at all.
- Speed on a phone. Measured on your top collection and product pages, not on your home page, because that is where buyers actually land.
- Internal links. Whether every product can be reached in a few clicks, or whether your best sellers are buried five levels deep.
What Gets Checked on Your Product and Collection Pages?
We compare what your pages say against what buyers are actually searching for, page by page, on the pages that carry your revenue.
This is the part most audits skip, because it cannot be automated. A crawler can tell you a page has a short title. It cannot tell you the page is targeting a phrase nobody searches while ignoring the phrase your entire category is built on.
We take your top collection pages and your best selling products, then check four things on each. Does the page target a question people actually ask. Does it answer that question, or just list products. Is the copy unique, or lifted from the manufacturer. And is the page pointing at the other pages that should support it.
The result is a page by page list, not a general observation. You can hand it to a writer and they will know exactly what to do.
How Do We Check Whether AI Tools Know Your Store Exists?
We write ten real buying questions from your category, ask them of ChatGPT, Google AI Overviews, Perplexity and Copilot, and record whether your brand appears and how it is described.
This is a manual test and it is the most revealing part of the audit. Most stores discover two things at once. First, they are named in none of the ten answers. Second, their competitors are named in most of them, including competitors they did not consider serious.
When a brand does appear, the description is often wrong or years out of date, because it was built from whatever the tool could find. That is a fixable problem, and finding out is the first step.
We record the exact questions, the exact answers and the date, so the same test can be repeated later and compared. Without the record there is no way to prove any of this improved.
How Do We Turn the Findings Into an Order of Work?
Every finding gets two numbers, the revenue at stake and the effort to fix. High value and low effort goes first, and you can see both numbers and argue with them.
The last row matters as much as the first. An audit that recommends everything is telling you nothing, and it usually means the person writing it did not want to take responsibility for a decision.
| Score | What it means | What happens to it |
|---|---|---|
| High value, low effort | Real money involved, a settings change or a few pages of writing. | Done first, usually in the first month. |
| High value, high effort | Real money involved, needs a developer or a large content build. | Goes on the roadmap with a date and an owner. |
| Low value, low effort | Small gain, quick to do. | Batched and done when someone is already in that part of the site. |
| Low value, high effort | Small gain, expensive. | Written down and not done. Saying so is part of the job. |
What Is the Difference Between the Free Report and the Paid Audit?
The free store visibility report is a diagnosis. The paid deep audit is a diagnosis plus a twelve month plan, a competitor analysis and a full page by page breakdown.
Most stores should start with the free report. Buy the deep audit when you have an internal team ready to act on it, when you are about to spend a large budget and want the plan first, or when you need something independent to check another agency’s work.
| Free store visibility report | Deep ecommerce SEO audit | |
|---|---|---|
| Price | Free | 4,000 dollars, credited back if you start a retainer within 60 days |
| Turnaround | 5 business days | 3 weeks |
| Length | 6 to 10 pages | 40 to 70 pages plus working files |
| Technical review | Top issues only | Full crawl, every issue, every affected page listed |
| Page review | Your top 5 pages | Every collection page and your top 100 products |
| AI visibility test | 10 questions, 4 tools | 40 questions, 6 tools, plus 3 named competitors |
| Competitor analysis | Not included | 3 competitors, full gap analysis |
| Plan | Prioritised fix list | 12 month roadmap with owners, dates and estimated impact |
What Do You Do With the Audit Afterwards?
It is yours. Do the work yourself, give it to your own developer, hand it to another agency, or ask us to carry it out.
Every audit is written to be acted on by someone other than us. Findings name the page, the problem and the fix in plain words, so a developer who has never met us can pick it up and work from it.
We are aware that makes it easy to take the audit and go elsewhere. Some people will, and that is a reasonable outcome for a document you paid for. It also means the audit has to be good enough that you would rather we did the work, which is the right pressure for us to be under.