Ecommerce SEO • AEO • GEO
Is Your Online Store Invisible When Buyers Search and When AI Answers?
RankMyStore is an ecommerce SEO agency in Toronto, Ontario. We work only with online stores, and we get those stores found in three places buyers now use: Google search results, AI answers from tools like ChatGPT and Google AI Overviews, and shopping feeds.
Most stores were built for a version of search that no longer exists. A shopper used to type two words, scan ten blue links, and click. Today that same shopper asks a full question, reads an answer written by a machine, and often never sees a list of links at all.
If your store is not part of that answer, you are not in the running. The sale goes to a brand the answer named instead.
We fix that. We make your product pages, your collection pages and your buying guides easy for both Google and AI tools to read, trust and quote.
What Does RankMyStore Do for Ecommerce Brands?
We run four kinds of work for online stores: fixing what search engines cannot read, writing what buyers actually ask about, earning mentions on sites that AI tools trust, and tracking whether any of it is making money.
| What we do | What it means in plain words | What you get |
|---|---|---|
| Technical optimization | We remove the things that stop Google and AI crawlers from reading your store properly. | Your product pages get found and stay found. |
| On page and content work | We rewrite category pages, product pages and guides around real buyer questions. | Pages that answer the question, so they get quoted. |
| Off page and digital PR | We earn mentions and links on sites that both Google and AI tools already trust. | Outside proof that your brand is real and worth naming. |
| Measurement and reporting | We track rankings, AI mentions and revenue from organic traffic in one place. | A clear answer to the question, is this working. |
HOW BUYERS SEARCH NOW
Which Three Places Do Your Buyers Actually Look Before They Buy?
A buyer researching a product now moves through three surfaces: the search results page, an AI answer, and a shopping feed. Most agencies work on the first one only. We work on all three, because a brand missing from any one of them loses the buyers who start there.
These three surfaces share one root cause. All of them decide what to show based on how clearly your store describes what it sells, who it is for, and why it can be trusted. Fix the root cause and all three improve together.
That is the whole idea behind how we work. We are not running three separate campaigns. We are cleaning up one set of signals that all three surfaces read.
- Search results. The classic ranked list, plus the boxed answer at the top. Still the biggest single source of buying traffic for most stores.
- AI answers. ChatGPT, Google AI Overviews, Perplexity, Copilot and Gemini. A shopper asks a question in full sentences and gets a short written answer that names a few brands. Getting named there is a different job from ranking first.
- Shopping feeds. Free product listings, the shopping tab, and the product results now appearing inside AI chat tools. These run on your product data, not on your page copy, so they need their own attention.
Why Do Stores With Good Rankings Still Lose Sales?
Ranking first no longer means getting the click. When an AI answer sits above the results and answers the question outright, the buyer reads the answer and stops. Traffic falls even though rankings hold steady.
This is the pattern we see most often when a store first talks to us. The rankings report looks healthy. The traffic chart is flat or sliding. Nobody can explain the gap, so the store spends more on ads to cover it.
The gap is usually made of three things. First, the questions buyers ask are being answered above the results, by a machine, using someone else’s words. Second, the store’s product data is thin, so it never makes it into the feeds where AI shopping results are built. Third, the collection pages are organised around the warehouse rather than around the way people search.
None of these are fixed by writing more blog posts. They are fixed by changing what your store says about itself and how clearly it says it.
How Is RankMyStore Different From a General SEO Agency?
A general agency serves dentists, law firms and software companies alongside stores. We serve stores only. That single choice changes what we measure, what we build and what we refuse to sell you.
- We measure revenue, not traffic. A report that shows more visitors and the same sales is a failed report. Every number we send you is tied to what the store earned.
- We work on product and collection pages first. These are the pages that make money, and they are the pages generalist agencies leave alone because they are harder to change.
- We publish our starting prices. You can see what we charge before you book a call. Nothing is hidden behind a discovery process.
- We do not promise rankings. Nobody can promise a position in a system they do not control. We promise a defined scope of work, an agreed starting point, and open access to every number.
What Happens in Your First Ninety Days?
Ninety days is enough to fix what is broken, rebuild the pages that earn the most, and get the first honest read on whether the work is landing. Here is the order we do it in.
Nothing here is a surprise. You will know before we start which pages we are touching and in what order.
- Days 1 to 14. We agree a starting point. We record where your rankings, traffic, AI mentions and organic revenue stand today, in writing, so there is no argument later about what before looked like.
- Days 15 to 45. We fix what blocks access. Crawling problems, duplicate product pages, slow pages, missing product data and blocked AI crawlers all get cleared.
- Days 46 to 75. We rebuild the pages that earn. Your top collection pages and best selling product pages get rewritten around the questions buyers actually ask.
- Days 76 to 90. We measure and report. You get the first full read on rankings, AI mentions and revenue against the starting point we agreed on day one.
What Does the Modern Search Landscape Look Like for Your Store?
Search now has three disciplines. SEO wins the classic search results. AEO gets your store named in AI answers. GEO shapes how generative engines describe what you sell. The diagrams below show how they connect, and where your store can show up.
Who Does RankMyStore Work With?
We work with online stores that already sell something and want to sell more of it. That covers small brands with fifty products and large catalogues with fifty thousand.
We are a poor fit for two kinds of business. The first is a brand new store with no products live and no traffic at all, because there is nothing yet to optimise. The second is a business that does not sell products online, because everything we do is built around product data and buying questions.
- Direct to consumer brands selling their own products, where buyers compare options before they commit.
- Retailers with wide catalogues, where collection pages and filters decide what gets found.
- Stores in Vaughan, Toronto and the Greater Toronto Area that also sell across Canada and the United States.
- Brands moving to a new platform, or that have just moved and watched their traffic fall.
- Stores that already spend on ads and want a channel that does not stop working the day the budget stops.
What Does It Cost to Start?
The first step costs nothing. We run a free store visibility report that shows where your store stands in search results, in AI answers, and in shopping feeds. Ongoing work starts at 2,500 Canadian dollars per month.
The report is not a sales document with your logo on it. It is a short written diagnosis with the specific pages, the specific problems, and the order we would fix them in. You can hand it to another agency or to your own developer and it will still be useful.
If you decide to work with us, we scope the work to what the report found. Nobody is sold a package they do not need.
How Do You Get Your Free Store Visibility Report?
Send us your store address and the products you most want to sell more of. We send back a written report within five business days, with no call required first.
Most stores that come to us score badly on AI answers and do not know it. That is the normal starting point, not a reason to feel behind. The point of the report is to turn a vague worry into a list you can act on.
There is no obligation, no contract to sign to receive it, and no call you have to sit through before we send it.