RankMyStore offers seventeen services for online stores, grouped into four stages. Most stores need three or four of them, not all seventeen. This page shows what each one does so you can tell which stage you are at.
Buying SEO is confusing because the names all sound similar and no agency explains where one service stops and the next begins. So we have written this page as a map rather than a sales list.
Read down the four stages. The group where you recognise your own problem is where your money should go first.
How Are Our Services Grouped?
The four groups follow the order the work actually happens in. Access first, then the pages that earn, then the reasons to be trusted, then the work that scales.
| Group | The question it answers | Services in this group |
|---|---|---|
| Group one, access | Can search engines and AI tools read my store at all? | Ecommerce SEO audit, technical optimization, site migration SEO |
| Group two, the pages that earn | Do my product and collection pages say what buyers are asking? | Keyword research, on page optimization, product and category page SEO, content strategy, conversion rate optimization |
| Group three, being trusted and quoted | Do search engines and AI tools have a reason to name my brand? | Answer engine optimization, generative engine optimization, off page SEO, digital PR |
| Group four, scale and reach | How do I do this across a big catalogue, a new platform or a new country? | Shopify SEO, enterprise ecommerce SEO, international SEO, local SEO for stores, SEO consulting |
What Is in Group One, Making Your Store Readable?
Nothing else works until search engines and AI tools can crawl your store, understand your products and see your whole catalogue. Group one clears that path.
Most stores that come to us have between fifteen and forty per cent of their catalogue effectively invisible. The pages exist and the products are in stock, but something in the setup keeps them out of the index. Group one finds that and fixes it, and it is usually the fastest money a store makes from search work.
- Ecommerce SEO audit. A full check of your store against the things that actually break stores, with a fix list ordered by what it is costing you.
- Technical optimization. Fixing crawl waste, duplicate product pages, slow loading, broken product data and blocked AI crawlers.
- Site migration SEO. Protecting your rankings and product listings when you move platform, change your web address structure, or redesign.
What Is in Group Two, Fixing the Pages That Make Money?
Collection pages and product pages are where buying happens. Group two rewrites them around the questions buyers ask, instead of around the way your warehouse is organised.
Group two is where most of the ongoing monthly work sits once group one is clear. It is also the group where results are easiest to see, because you can watch a single collection page climb and watch orders from that page rise with it.
- Keyword research. Finding the words and the full questions buyers use, and mapping each one to a page that should own it.
- On page optimization. Rewriting titles, headings, descriptions and body copy so each page answers one clear question well.
- Product and category page SEO. The specialist work on the two page types that carry your revenue.
- Content strategy. Deciding which guides, comparisons and answer pages to build, and in what order.
- Conversion rate optimization. Making sure the traffic you win turns into orders rather than bounces.
What Is in Group Three, Getting Named and Quoted?
Being readable and being relevant is not enough. Search engines and AI tools also need a reason to pick your brand over another. Group three builds that reason.
There is a practical reason these four sit together. AI tools decide which brands to name partly by how often and how consistently a brand is described across the web. A link and a mention now do two jobs instead of one.
- Answer engine optimization. Structuring your content so it can be lifted directly into a written answer, in a boxed result or in a chat tool.
- Generative engine optimization. Making your brand a name that AI tools recognise, describe correctly and recommend when a buyer asks what to buy.
- Off page SEO. Earning links from sites that carry real weight, and cleaning up the ones that are hurting you.
- Digital PR. Getting your brand and your people named in publications, comparison sites and communities that AI tools read.
What Is in Group Four, Working at Scale?
Group four covers the situations that change how the work is done: a very large catalogue, a specific platform, more than one country, or a store that needs advice rather than hands.
Most stores reach group four in year two, once the first three groups are working. A few need it on day one, usually because they are already large or already selling in several countries.
- Shopify SEO. The platform specific work, including collection URL structure, app bloat, theme speed and the limits Shopify puts on your web address structure.
- Enterprise ecommerce SEO. Running this work across catalogues of ten thousand products and up, where every change has to be made by rule rather than by hand.
- International SEO. Selling into more than one country or language without your own pages competing against each other.
- Local SEO for stores. For brands with physical locations, showrooms or pickup points that also sell online.
- SEO consulting. Strategy, training and review for stores with their own marketing team who need direction rather than delivery.
Do You Have to Buy Everything at Once?
No. Almost every engagement starts with two or three services and grows from there, based on what the free report finds rather than on what we would like to sell.
A typical first engagement is an audit, technical fixes and collection page work. That is enough to clear the blockages and rebuild the pages that carry the most revenue. Answer engine work and digital PR usually start in month three, once the pages they point at are worth pointing at.
We will tell you when a service is not worth buying yet. Running digital PR at a store whose product pages cannot be crawled is a way to spend money without moving anything.
What Else Do Store Owners Ask About Our Services?
Four questions come up in almost every first call. Here are the short answers.
Do you work with stores outside Canada?
Yes. We work with stores across Canada and across the United States. The work happens in your catalogue and in your accounts, so the location makes little practical difference.
Can you work alongside our existing agency?
Yes, and it is common. We often handle the store specific work while a general agency keeps running brand and ads. We will need clear boundaries in writing so nobody is undoing the other’s work.
Do you write the content or just tell us what to write?
Both are available. Most clients have us write product and collection copy and buying guides. Some have their own writers and buy the plan and the briefs from us instead.
What platforms do you support?
Shopify and Shopify Plus, WooCommerce, Magento and Adobe Commerce, BigCommerce, and custom builds. The principles are the same across all of them. Only the technical detail changes.